About Us

As one of Australia’s largest market research data collection agencies, we’ve  completed thousands of  projects since our beginnings in 1991.

About Thinkfield

The Thinkfield brand was born in 2015 when West Coast Field Services joined forces with Research Panel to create a single entity with enormous combined experience, resources and skill.

With a quarter-century track record, Thinkfield is one of Australia’s leading market research organisations, with a particular specialisation in outbound call centre services.

Thinkfield’s services

  • Quantitative Data Collection (CATI, door-to-door, mystery shopping, online surveys and more)
  • Qualitative Recruitment (focus groups, immersions, B2B in depth interview recruitment, workshops and more) Our resources include in-house focus group facilities and our own extensive database and research panel

Built around the most exacting standards, Thinkfield has a well-earned reputation for quality and integrity in Data Collection and maintains a state of the art 60 seat CATI & CAPI facility.

Our expertise is available to businesses directly as well as in support of marketing and research agencies.

Contact us to discuss your needs!







Our experience gives us unique insights into almost every research exercise, ensuring an efficient approach and intelligent analysis.

One of Australia’s leading Market Research Data Collection Agencies

Data Collection Agency with Operations Australia-wide

International presence as part of The Key Research Group of Companies

Offices in Perth (WA), Tauranga (NZ), Oamaru (NZ)

Service the needs of virtually any market research or customer contact project throughout Australia

Specialising in outbound call centre services

Focus on ‘Our reputation for delivering the highest quality research resources for our clients’

Sandra Simpson

General Manager

General Manager

Fern Simpson

Senior Project Manager

Senior Project Manager

John De Biasi

Project Manager

Project Manager

Misola Sitompul

Project Manager

Project Manager

Barbara Jorden

Recruitment Co-ordinator

Recruitment Co-ordinator

Our Core Values

Delivering the highest quality research field resources to our clientsProfessional Data Collection with IntegrityExacting Standards in Data CollectionBest quality research resources for our clients

Perth office: +61 (8) 9316 3366