Privacy Policy


Thinkfield is a data collection company based in Leederville in WA. We collect data from thousands of people every year, gathering their feedback and opinions on various products, services and offerings on our clients’ behalf.

Thinkfield collects data from random dial telephone surveys, online surveys, intercepting people while they’re at a particular place/ venue. Some projects involve contact with people who have registered their details elsewhere, as we work on their behalf to gather independent feedback. In addition to our work with the general public, Thinkfield also have a list (or panel) of around 50,000 everyday Australians who have registered their interest in taking part in genuine market research projects. We call this panel “WestSense”.

Whether you are selected at random to take part in a survey, or your details came to us from a client-provided list, or you registered yourself on WestSense, Thinkfield will always stick to these key promises:

  • Thinkfield (and WestSense) respects peoples’ privacy and all of our operations adhere to the Privacy (Market and Social Research) Code 2014
  • We won’t pass on any of your contact details to a third part unless you have given us your express permission to do so. This applies to your name(s), contact phone number(s), address, email address, everything.
  • We will not sell you anything, ever. We only want your feedback and opinions.
  • The feedback you give is de-identified (your name is not tied to your responses) before it is passed on to our clients.
  • If you take part in a focus group it may be recorded – but we’ll ask you permission for this before you enter the group.
  • We will never question if you do not want to take part in research, or if you want to be removed from WestSense. You are absolutely within your rights to refuse to take part in a survey and we don’t mind if you refuse. We will not keep contacting you if you tell us you don’t want to take part. If you have signed up to WestSense you can either remove yourself (by logging in) or call Thinkfield on 9316 3366 at any time and ask to be removed. Or you can click on the “unsubscribe” link in any of our email invitations and this will remove you from our system.

Privacy Policy in more detail


Thinkfield (ABN 26 443 098 853) respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”).  Thinkfield also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code go to

This Privacy Policy for Thinkfield lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us.

What personal information about you does Thinkfield collect and hold…

…about the general public

Thinkfield have a list of phone numbers, similar to an electronic version of the White Pages. We make calls from this list when we are doing a survey of the general public. This list has surnames, street names and numbers and phone numbers. If you choose to participate in a survey in this way, your answers and feedback will not be tied to your contact details (your responses will be de-identified).

…about people registered with other organisations…

Sometimes our clients wish to carry our independent research with their customers. In this case we might be provided with a list of names, phone numbers and/or email addresses from which we make the contact. Sometimes this list might include some other information such as the type of account that you hold with them (in the case of a survey on behalf of bank) or the type of insurance policy you have (in the case of a survey on behalf of an insurance provider). Again, this information is kept safe and will only be used in connection with the clients’ survey (we don’t keep your details on record and contact you again for other surveys in the future).

…about WestSense Panel Members?

People who have signed up to WestSense have provided Thinkfield with their name, gender, date of birth, contact details, and other profile data (which you choose to provide) together with opinions and feedback in relation to products, brands etc. when you fill out surveys. When providing personal information you have the option of remaining anonymous or use a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may will not be practicable.

Depending on the nature of the research we conduct, we may also collect sensitive information from you, including, for example your political preferences, health information, views on current issues. Sensitive information will only be collected with your prior consent and only if it is directly related to, or reasonably necessary for, the research we conduct.

How does Thinkfield collect and hold your personal information?

Thinkfield will collect your personal information directly from you when you answer a survey. This data is stored electronically on our data processing software.

WestSense panel members provide personal information at sign up (contact details and various profiling information which you chose to give when signing-up/logging in). Personal information, opinions and feedback will also be gathered during the course of you participating in our research and/or surveys. Members of WestSense can log in to their profile at any time (using their registered email address and chosen password) and update their profile information and/or unregister.

What are the purposes for which Thinkfield uses, handles and discloses your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with this Privacy Policy. We will not use or disclose your personally identifiable information for the purpose of advertising, promotions or direct marketing activities.  If you have participated in our research, will only re-contact you if you were informed of this or we have valid reasons to believe a genuine research concern warrants such re-contact.

Key “profiling” information (for example date of birth and suburb) is collected from members of WestSense and stored on our software to enable to us to accurately target people that are required for a particular research project. For example, we don’t want to email 17 year olds about a focus group for over 55s.

Who will Thinkfield disclose your personal information to?

Thinkfield will not disclose any personally identifiable research information we collect from you unless we have your express prior consent (for example when you attend a focus group that is recorded). We will only report the information you provide in an aggregate form that will not personally identify you. For example we sometimes do research into customer satisfaction, and we might ask particularly disgruntled customers whether they would like to receive a follow-up phone call from the organisation in question. If they say yes we will pass on their details, if they say no, no problem – they stay anonymous.

We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.


You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (eg, emailing or mailing it to you). A fee may be charged to cover the cost of retrieval. However this fee will not be excessive and will only apply to the facilitation of your request.

If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate. In the case of profiles on WestSense, members have the ability to log in and update their own records, if they want to.

Questions and complaints

If you have any questions about this Privacy Policy or believe that we have at any time failed to keep one of our commitments to you to handle your personal information in the manner required by the Privacy Act, the APPs or the Code, then we ask that you contact us immediately using the following contact details:

Quality Assurance and Privacy Manager

John De Biasi


PO Box 27 Leederville, WA.

  1. 08 9316 3366
  2. 08 9316 9117

We will respond and advise whether we agree with your complaint or not.  If we do not agree, we will provide reasons.  If we do agree, we will advise what (if any) action we consider it appropriate to take in response.  If you are still not satisfied after having contacted us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas (including Norfolk Island): +61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

TIS: Translating and Interpreting Service: 131 450 (If you don’t speak English or English is your second language and you need assistance and ask for the Office of the Australian Information Commissioner)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666


WestSense Website

WestSense is owned and managed by West Coast Field Services. WestSense uses cookies on our registration and survey forms during the time you are actively completing the forms, to allow for accurate transmission of survey information to the WestSense database. This also makes sure members don’t do the same survey twice.

No personal identifying information is stored on any cookie nor do we retain any cookied information on our databases.

Because cookies are used to identify valid members to protect access to their specific member information and to personalize their member experience, users who choose not to allow cookies cannot register nor can they access the member area of the WestSense website with its associated surveys.

Data Held On-site

Thinkfields’ data is backed up daily and tapes are removed from site on a daily basis.

Thinkfields’server is located onsite at Level 1, 250 Oxford St Leederville WA, in a locked and sealed cabinet. Thinkfield does not use any third party back-up.

Each day a copy of the back-up report is received by Thinkfield Receptionist/ Secretary.

Thinkfields’ server is protected by a Fortigate 60D firewall.

All workstations run up-to-date Trend antivirus and all incoming emails are filtered through Mailguard.

Data Held Off-site

Thinkfield uses Contact Profiler and Web Survey Creator software packages for the management and handling of data. Contact Profiler and Web Survey Creator are web-based programmes owned and developed Dipolar Pty Limited (

All Thinkfields’ sites and data are stored in a datacenter  located in Sydney, NSW. The servers run behind a fully managed Cisco Firewall which is constantly monitored. It has been configured to only publicly allow http and https traffic. All packets are inspected and any prohibited requests are stopped at the firewall before they reach the actual target destination. All servers are backed up daily with a full backup performed weekly and a differential backup performed daily. If a differential backup were to fail for any reason a full backup is performed instead.

The Sydney datacenter is world class. Only trained datacenter technicians and certified security and networking teams are present at the centre. The centre is protected by 24×7 surveillance and secure keycard access and biometric scanning. The centre uses N+1 redundant HVAC(humidity, ventilation and air conditioning) systems and state of the art fire suppression system. Routing equipment is enterprise-class and fully redundant.

Retention and destruction of Personal Information

Thinkfield will destroy or de-identify your personal information as soon as practicable once it is no longer needed for the purpose for our research. However, we may in certain circumstances be required by law to retain your personal information after our research has been completed. In this case your personal information will continue to be protected in accordance with this Policy. If we destroy personal information we will do so by taking reasonable steps and using up-to-date techniques and processes.

The information or feedback that you provide will be used solely for research purposes. Information that identifies you personally will be removed before data is passed on. It is your right as a respondent to access the information you have provided to us and/or have this destroyed, however this will not be possible once the data has been deidentified.

Security of Information

Thinkfield will take reasonable steps to protect your personally identifiable information as you transmit your information from your computer to our website and to protect such information from loss, misuse, and unauthorised access, use, modification, disclosure, alteration, or destruction.

However, you should keep in mind that the transmission of information over the Internet is not completely secure or error-free. In particular, e-mail sent to or from this website may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.


In this policy “personal information” has the same meaning as under the Privacy Act.

This policy is effective from 12 March 2014. We may change this policy from time to time. Although we intend to observe this Privacy Policy at all times, it is not legally binding on Thinkfield in any way. From time to time we may regard it as necessary or desirable to act outside the policy.  Thinkfield may do so, subject only to any other applicable contractual rights you have and any statutory rights you have under the Privacy Act or other applicable legislation.